The biggest take away IMHO from today’s podcasting 101 session at the Type A East conference was that if you’ve been thinking about podcasting, and if you’ve been thinking about it for a long time (like three years maybe), you should just sit down and hit record.

Stop marinating and start cooking.

It was a delight to see a few well-known faces on stage and hear about their experience with podcasting. I’ve been thinking about podcasting for a while, but because I was having an issue really defining what my episodes would entail, I never moved forward on that action item.

I’ve had a lot of ideas, but I don’t want my podcast episodes to be me just rambling about what’s happening in my life. I would like them to have a little bit more definition and strategy than that.

And as we all know, good strategy can take time. And time is not something I have in excess.

That being said, with podcasting on the rise – both on the publishing and listening side – I’ve wondered how it might be applied to my professional settings. So, I threw it out there as an idea while brainstorming with a client.

He struggles with writing. Not that he doesn’t have ideas. Just that his ideas are often a stream of consciousness, leaving an editing process that is laborious. He’s a bonafide thought leader, the type of person who often gets asked to speak at conferences and/or moderate panels. Speaking is a big deal for him. He’s very good at it, and getting better all the time. His reputation for speaking, for connecting community, for being passionate about sustainability and transparency lends well to the podcast platform.

I was completely upfront, explaining to him that it was a new area for me – a skill in need of development. Thankfully, this is a client I’ve worked with for a long time. He knows my dedication to the ever-evolving craft that is social media marketing and content management, and he was game for exploring this new opportunity. To the point where he even asked me to research the basic tools so that he could purchase what we needed to get started.

*happy dance*

I’m excited to say we’ve been moving forward with recording sessions. It’s been nice to get the ball rolling. But I’ve also been in need of that next step…once you have audio files, what do you do with them?!

In my case this session at Type A was extremely timely. I appreciated that the presenters talked about both Mac and PC tools and options for development. They spoke directly about the nuts and bolts of getting started.

For example, (and this may be admitting how absolutely ignorant I’ve been about getting started) I had no idea you needed to host your podcasts via an audio file host. Now that I know it, I feel like that’s an absolute no-brainer. But it reminds me to have grace for other people in the same situation. You don’t know what you don’t know. Which is why it’s best to have an open mind that leans towards continual growth.

If you’re thinking about starting a podcast, here are a few things to think about and develop before an official launch.

  • Podcast show name
  • Your name, talent name or brand name
  • Podcast subtitle (tagline)
  • Podcast description
  • Podcast show art*
  • Podcast host

*If you’re planning to upload your podcasts to iTunes (and you should be planning to do this) you’re gonna need a 1400 x 1400 image file for the show art.

Armed with this new information (plus so much more from the session), I’m looking forward to going back and talking with my client about next steps. I feel like we can very easily get a couple of episodes completed before the end of the year.

And, I’m really proud to think about how developing this new skill will open new opportunities for me in the new year.

Do you host a podcast? Let me know by leaving a reply below.

Same thing if you have a favorite podcast. Let me know what it is and why you love it.

For me, I’ve been listening to the Escape Artists for a long time. They offer 3 different fiction podcasts: Escape Pod (scifi), PodCastle (fantasy) and PusedoPod (horror).